Lör 20 jul / År 42 / Nr 3 2024

TransAtlantic – Profitable, expanding intermodal transport provider with lean operations

As from January 2012, Rederi AB TransAtlantic is headquartered in Gothenburg, Sweden. Being the largest port in Scandinavia, Gothenburg is strategically one of the best locations for TransAtlantic’s operations. Despite current uncertainty within the marine industry, TransAtlantic has identified new possibilities focusing on the Industrial Shipping business. There are of course some obstacles on the way which require careful planning; Industrial Shipping CEO Heléne Mellquist is prepared for new challenges where TransAtlantic will be well-equipped to meet future demands.

Taking into account TransAtlantic’s ambition to become an end-to-end solutions provider, the new headquarters in Gothenburg provide the best possible starting point connecting all modes of transport. “Multimodal solutions are the future. By combining transports by road, rail and sea we are able to tailor unique solutions to suit each client’s needs. We are taking a major step – from previously being a pure and traditional maritime transport provider we are now developing our business to become a comprehensive intermodal transport solutions provider”, Carina Dietmann, Head of Corporate Communications, explains.

Industrial Shipping restructured
TransAtlantic is a leading Swedish shipping company with several offices in Sweden and Europe. The company is organised into two business areas: Industrial Shipping and Viking Supply Ships. The Viking Supply Ships department has recently allocated its main activities to Copenhagen, Denmark.
Industrial Shipping provides smart logistics solutions and reliable sea transports. All operations are based on the client’s actual transport needs. Traditionally, TransAtlantic has served the forest, steel, energy and mining industries, but the aim is to broaden the client base further for the future. Becoming an end-to-end solutions provider is a step in the right direction.
As TransAtlantic acquired the shipping and logistics company Österströms last year the entire Industrial Shipping organisation has been restructured. The business area today consists of the three divisions Bulk, Container and RoRo.

Extensive environmental work
Another big step is to integrate more green thinking, i.e. a stronger focus on the environmental aspect of all operations. Considering the new IMO regulations in SECA areas in the beginning of 2015, TransAtlantic is actively taking part in discussions across the entire maritime industry, being active participants in different consortiums.
“We are i.e. part of a group consisting of Stora Enso, Sol North European Services and Wagenborg Shipping, and are looking at some different alternatives in collaboration with them. We are also taking part in technical discussions and brainstorming with Maersk, Stena Teknik, Stora Enso and ScandiNaos. In addition, we are part of a group looking at possibilities and financing consisting of SSPA, SRF, Göteborgs Hamn, SOL and Stora Enso”, Carina Dietmann explains.
“The IMO regulations and the overall entire environmental aspect is so complex and not a question for one single actor. We must all go together and are looking at different studies and options – everything from dry scrubbers to alternative fuels”.

New CEO introduces commercial and industrial focus

Heléne Mellquist has been promoted to CEO of TransAtlantic’s Industrial Shipping Division.
Heléne joined the company in January 2012 as CFO. She has previously held various finance and managerial positions within the Volvo Group over a 20 year period, most recently as CFO and Vice President at an International Division of Volvo Trucks.
Heléne describes her mission as an interesting challenge. Based on three interacting factors; namely strong leadership, commercial experience and industrial focus, Heléne is looking forward to tackle possible obstacles on the way to turn TransAtlantic to a profitable, expanding intermodal transport provider with lean operations.
“We have developed a solid strategy for future operations to be even more cost-efficient and more in tune with the environment. Our organisation is transparent, with a clear mission and distinct roles. We also want to place more focus on the commercial and industrial sides of things. We must be even more competitive, what we deliver is a great service, but we must always strive to become even better. I want to be a motivator in all this, and spur my colleagues to strive for and reach the top”, Heléne Mellquist concludes.