Sön 5 dec / År 39 / Nr 4 2021

Axis – world leading expert in network video

Almost 30 years ago, two students from Lund, Sweden, started to build the foundation for an IT-company today known as the global leading developer of network video solutions for professional installations. Axis Communications is still headquartered in Lund, and has partners and representatives all over the globe. With over 30 000 sales partners, Axis reaches out to a vast market where demand is high, and the technical requirements even higher.

Axis is driving the ongoing shift from analogue to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring, and are based on innovative, open technology platforms.
In the early years, Axis developed the print server technology which is still a small part of the company’s overall activity. Axis pioneered in introducing the digital network video technology back in 1996. Network video products, accessories and software make up the main activity of Axis today.

Benefits of network video technology
Axis currently offers a broad range of network cameras and video encoders for a large number of applications, the most prominent solutions being in the areas of security and remote surveillance. Network video is a cost-efficient, environmental-friendly solution fit for today’s high-demand installations.

Smart sales strategy
Axis applies a sales strategy with over 30 000 sales partners all over the world representing Axis’ products. Axis uses a two-tier model for its sales process, utilizing distributors system integrators. Axis provides, via Axis Communications Academy, training on network video technology to all partners.
End users are grouped into six primary segments: Education, Banking & Finance, Retail, Transportation, Government and Industrial. Typical users are universities, banks, shopping malls and stores, railways, airports, governmental offices and power plants.
Axis has recently set up local offices in Russia, Brazil and China. In 2007 new sales offices were opened in Dubai and Bangalore, the year before in South Africa. In total Axis has more than 20 offices globally. A global market is the key, and Axis is focusing on driving the shift from analogue to digital video surveillance.

Research and development
Axis develop and launch network video product in a high phase and last year more than 20 new network video products were launched
An example of launched products last year was network cameras for outdoor video solutions designed to withstand harsh weather conditions and to provide reliable surveillance at all times.
The very latest innovation is a set of thermal network cameras, a perfect complement to any professional IP-Surveillance system that needs to secure an area in complete darkness. Axis thermal network cameras create images based on the heat that always radiates from any object, vehicle or person. This gives the cameras the power to see through complete darkness and deliver images that allow operators to detect and act on suspicious activity all hours, every day.

Introducing products of the future – today
With almost 800 employees today, Axis has expanded despite recession. “ Our goal is to continue our position as the market leading provider of network video solutions and to reinforce our position a global supplier of video surveillance equipment””, explains Ray Mauritsson, CEO.
Axis network cameras has a market share of above 30 per cent, analogue technology is still dominating thgough. “The future is digital, as trends suggest. We are driving the ongoing shift from anlogue to digital video surveillance”.

Maria Lind